Influencer Budget Guide for 2024 & 2025

 

Trying to plan a social media campaign but unsure how much budget to allocate? Before you reach out to talent, it’s important to understand what factors impact influencer costs and campaign success.

Influencers are often grouped into tiers based on their recognisability and broader influence—not just follower counts. Whether you’re considering a national star or a regionally known personality, the scope of their reach and engagement matters.

But remember—it’s not just about money. Factors like brand alignment, passion for your product, timing, and added benefits like unique experiences or networking opportunities all influence whether a star will want to be involved.

Be clear about deliverables: What type of content do you need? Who’s creating it? Will it stay public or be archived after the campaign? These details all shape the strategy.

Start with a clear vision and realistic expectations, and you’ll be better positioned to attract the right talent and get the most value from your campaign.

📲 Learn more and explore top-tier talent at Pickstar.